Privacy Policy

Last Updated: 07/09/26

VYBLY PRIVATE LIMITED (“Company”, “we”, “our”, or “us”), operating the website https://vybly.style (“Website”), is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, process, store, share, and protect your personal data when you visit our Website, register an account, book styling sessions, upload style preferences, or interact with our Services. It also outlines your rights as a Data Principal under the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and applicable Indian laws.

1. Data Fiduciary Identification

Under the DPDP Act, VYBLY PRIVATE LIMITED acts as the Data Fiduciary responsible for determining the purpose and means of processing your personal data.

  • Legal Entity Name: VYBLY PRIVATE LIMITED
  • Registered Address: La-Salette, C-203, Mundhawa Road, Hadapsar, Pune-411036
  • Corporate Identification Number (CIN): [Insert CIN, if applicable]
  • Privacy / Support Contact: support@vybly.style

2. Personal Data We Collect

We collect personal data that is necessary to deliver personalized styling services, fulfil bookings, process payments, and ensure platform security.

A. Data Provided Directly by You

  • Identity & Contact Data: Full name, gender, date of birth, phone number, email address, and billing/delivery address.
  • Styling Profile & Preferences: Height, body measurements, size preferences, body type details, skin tone/color preferences, lifestyle requirements, budget preferences, occasion details, and photos/videos uploaded by you for styling consultations.
  • Communication Data: Feedback, chat transcripts with stylists, support queries, and review submissions.

B. Data Collected Automatically

  • Technical Data: IP address, device type, operating system, browser type, time zone settings, and unique device identifiers.
  • Usage Data: Pages viewed, styling packages browsed, session duration, click patterns, and referral URLs.
  • Cookies Data: Information collected through cookies and tracking technologies (see Section 8 and our Cookie Policy).

C. Financial Data

  • Payment Details: Payments are processed securely via third-party, PCI-DSS compliant payment gateways (e.g., Razorpay). We do not collect or store your complete credit/debit card numbers, CVV, or UPI PINs on our servers. We receive only transaction confirmations, payment IDs, and billing summaries.

3. Legal Basis and Purposes of Data Processing

We process your personal data only for lawful purposes based on your free, specific, informed, unconditional, and unambiguous consent provided through an affirmative action, or as permitted under applicable law:

Purpose of ProcessingCategories of Data Involved
Account Creation & VerificationName, Phone Number, Email Address
Delivering Styling & Advisory ServicesBody Measurements, Style Preferences, Uploaded Photos, Budget Details
Booking & Appointment ManagementContact Details, Consultation Schedule, Order History
Payment Processing & Invoice GenerationBilling Address, Contact Details, Transaction ID, GST Details
Customer Support & Grievance RedressalName, Communication History, Order Details
Service Improvement & AnalyticsUsage Data, Technical Data, Aggregated Styling Patterns
Statutory & Legal ComplianceFinancial Statements, Audit Logs, GST/Tax Records

4. Consent & Consent Withdrawal

  • Granting Consent: By clicking "I Agree", checking a consent box, or submitting personal data on our forms, you explicitly consent to the collection and processing of your data as described herein.
  • Withdrawing Consent: Under Section 6(4) of the DPDP Act, 2023, you have the right to withdraw your consent at any time. Withdrawal is made as easy as giving consent.
  • How to Withdraw: You may withdraw consent by updating your account settings or emailing us at support@vybly.style.
  • Effect of Withdrawal: Upon receiving your withdrawal request, we will cease processing your personal data within a reasonable timeframe, except where retention is mandated by law (e.g., tax records). Please note that withdrawing consent may prevent us from continuing to provide styling services or maintaining your active account.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data to third parties. We share data only with trusted third parties under strict confidentiality and security obligations:

  • Styling Professionals: Stylists assigned to your account gain access only to your styling profile, photos, and preferences necessary to conduct your styling session.
  • Third-Party Service Providers (Data Processors): IT infrastructure providers, cloud hosting services, SMS/Email communication vendors, and payment gateways.
  • Third-Party Retailers: When recommending products, we may share non-personally identifiable styling parameters. Direct purchases on external retail sites are governed by those retailers' privacy policies.
  • Legal and Regulatory Authorities: We may disclose data when required by law, court orders, law enforcement requests under the Information Technology Act, 2000, or to protect our legal rights.

6. Data Retention and Erasure

  • Retention Period: We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including styling service delivery, account management, and dispute resolution.
  • Statutory Retention: Financial and transaction records are retained for at least 8 years to comply with Indian tax and corporate regulatory statutes.
  • Data Erasure: Once the retention purpose expires or upon receiving a valid erasure request from you (and subject to legal retention obligations), we will securely delete or anonymize your personal data from our active databases and backup systems.

7. Your Rights as a Data Principal

Under the DPDP Act, 2023, you possess the following rights regarding your personal data:

  1. Right to Access & Summary: Request a summary of your personal data being processed, details of third parties with whom it has been shared, and related processing activities.
  2. Right to Correction & Erasure: Request the correction of inaccurate or incomplete data, updating of outdated data, or erasure of personal data no longer required.
  3. Right of Grievance Redressal: Access a readily available grievance mechanism to report concerns regarding data processing.
  4. Right to Nominate: Nominate any other individual to exercise your data rights in the event of death or incapacity.

To exercise any of these rights, please contact our Grievance Officer using the details in Section 11.

8. Cookies and Tracking Technologies

We use essential, functional, and analytical cookies to maintain website performance, remember user preferences, and analyze site traffic. You can manage or disable non-essential cookies through your browser settings. For further details, please review our Cookie Policy.

9. Data Security Measures

We implement robust technical, organizational, and managerial security practices to protect your data against unauthorized access, loss, alteration, or disclosure, in compliance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

  • SSL/TLS encryption for all data transmitted over the Website.
  • Restricted, role-based access controls for stylists and staff.
  • Secure server infrastructure with periodic security audits.

While we take every reasonable precaution, no transmission over the internet is 100% secure. You are responsible for keeping your login credentials confidential.

10. Children's Data

Our Services are intended for individuals who are at least 18 years of age. We do not knowingly collect or process personal data of minors (under 18 years) without verified parental or legal guardian consent, in compliance with Section 9 of the DPDP Act, 2023. If we become aware that a minor’s data has been collected without appropriate consent, we will take immediate steps to delete it.

11. Grievance Redressal Officers & Contact Details

In compliance with the DPDP Act, 2023, the Information Technology Act, 2000, and the Consumer Protection (E-Commerce) Rules, 2020, you may direct any complaints, inquiries, or rights requests to our designated Grievance Officer:

  • Grievance Officer Name: Nisha Bhalla
  • Designation: Grievance Officer & Data Protection Lead
  • Company Legal Entity: VYBLY PRIVATE LIMITED
  • Office Address: La-Salette, C-203, Mundhawa Road, Hadapsar, Pune-411036
  • Direct Grievance Email: support@vybly.style
  • Contact Phone: +919637099805

Acknowledgment & Resolution Timelines

  • Acknowledgment: Within 48 hours of receiving the complaint.
  • Resolution: Within 30 days (1 month) from the date of receipt.

12. Updates to This Privacy Policy

We reserve the right to modify this Privacy Policy to reflect changes in legal, regulatory, or operational requirements. Any revisions will be posted on this page with an updated “Last Updated” date. We encourage you to review this page periodically. Continued use of our Website following updates signifies acceptance of the revised policy.

13. Contact Information

For general inquiries, support, or questions regarding this Privacy Policy, please contact us at:

  • Company Name: VYBLY PRIVATE LIMITED
  • Email: support@vybly.style
  • Address: La-Salette, C-203, Mundhawa Road, Hadapsar, Pune-411036
  • Customer Support Contact: +919637099805

See also our Terms of Service.